CLIENT
D&AD Design Competition

CATEGORY
Softgoods

TEAM
Zac Fischel - Industrial Design
Maya Pines - Industrial Design
Sara Tram - Industrial Design

YEAR
2018

DETAILS
Home to one of the largest cyclist populations in the world, New York City has over 86,000 daily bike commuters. Despite the rapid growth in cycling, there’s still a large commuter demographic that has yet to properly be reached: those need to change once at the office.

As an entry into the 2018 D&AD Product Design Competition, the Adidas Flux project was aimed at improving the commute for those who bike to work in NYC, through a commuter bag with dedicated compartments for professional workwear.

The pack includes a roll-up garment bag to keep business clothes uncreased, a shoe and accessory compartment, and a detachable day bag for your laptop to be used once at the office.