CROSSBODY BAG | LUCY & CO | 2022
An everyday walk and treat bag for Lucy & Co’s core line that features secure compartments and a discrete exterior bag dispenser.
Role: Market research, concept ideation + development, CMF + brand application, product development, sample review.
OUR TABLE CAST IRON | BED BATH & BEYOND | 2023
Premium enameled cast iron cookware line designed to anchor the new direction for Bed Bath & Beyond’s repositioned private label kitchen brand Our Table.
Role: Market audit, brand direction, form development, CMF exploration, tech pack, testing + review.
ADIDAS FLUX | CONCEPT | 2018
A backpack designed to help improve the commute for those who bike to work in urban centers, offering customizable office and clothing bags that keep workwear clean and wrinkle-free.
Role: Market research, concept ideation + development, CMF + brand application, prototype, testing.
OUR PLACE | PRIME STUDIO | 2020
Line expansion for DTC cookware startup Our Place to accompany the acclaimed Always Pan (also designed by Prime Studio).
Role: Market audit, concept ideation + development, preliminary CAD, rendering, CMF + brand application.
LIMITED COLLECTION | BED BATH & BEYOND | 2022
Designed and developed an accessible upscale kitchen line for Bed Bath & Beyond’s private label kitchen brand featuring aluminum ceramic cookware, dutch ovens, stoneware bakers, a cutlery set and cooking utensils.
Role: Market research, brand direction, concept ideation + development, CMF + brand application, product development, sample review.
SEQUOIA | CONCEPT | 2019
An exploration into sustainable softgoods for my undergraduate thesis: a fully sustainable travel duffel was designed and built showcasing circular design practices while offering competitive features to current products.
Role: Market audit, concept ideation + development, materials research, prototyping, sustainability analysis.
SIMPLY ESSENTIAL KITCHEN | BED BATH & BEYOND | 2022
Durable kitchen housewares, cookware, and food storage basics for Bed Bath & Beyond’s opening price point owned brand.
Role: Market audit, brand direction, tech pack, testing + review.
OUR TABLE TOTE | BED BATH & BEYOND | 2022
Configurable and collapsible insulated travel food tote with additional storage made from sustainably-sourced high-denier canvas.
Role: Concept ideation + development, tech pack, sample review, CMF + brand application.