STORAGE CART SYSTEM | DORMIFY | 2024
A set of functional caddies for Dormify’s best-selling dorm storage carts, balancing the utility needs of college students with trend-forward materiality and an upscale form language.
Role: Product strategy, concept ideation + development, visualization.
OUR TABLE CAST IRON | BED BATH & BEYOND | 2023
Premium enameled cast iron cookware line designed to anchor the new direction for Bed Bath & Beyond’s repositioned private label kitchen brand Our Table.
Role: Market audit, brand direction, form development, CMF exploration, tech pack, testing + review.
OUR PLACE | PRIME STUDIO | 2020
Line expansion for DTC cookware startup Our Place to accompany the acclaimed Always Pan (also designed by Prime Studio).
Role: Market audit, concept ideation + development, preliminary CAD, rendering, CMF + brand application.
MALIN + GOETZ | CONCEPT | 2023
A packaging refresh for MALIN+GOETZ providing an elevated ownable form language while maintaining their brand identity.
Role: Market research, concept ideation, structural packaging design, brand application, rendering.
LINE EXTENSION | LUCY & CO | 2023
A no-pull dog harness & crossbody treat bag that balance performance, comfort, and brand expression, developed to support Lucy & Co.’s move into Petco retail and broader online distribution through Chewy.
Role: Market research, concept ideation + development, CMF + brand application, product development, sample review.
PRIMO | PRIME STUDIO | 2020
A sustainable and modular packaging system for a luxury Italian shoe brand to replace their conventional shoe box and shipper solution.
Role: Concept ideation + development, sustainable material research, structural packaging design, CMF exploration, and concept visualization.
ADIDAS FLUX | CONCEPT | 2018
A backpack designed to help improve the commute for those who bike to work in urban centers, offering customizable office and clothing bags that keep workwear clean and wrinkle-free.
Role: Market research, concept ideation + development, CMF + brand application, prototype, testing.
SIMPLY ESSENTIAL KITCHEN | BED BATH & BEYOND | 2022
Durable kitchen housewares, cookware, and food storage basics for Bed Bath & Beyond’s opening price point owned brand.
Role: Market audit, brand direction, tech pack, testing + review.
REFRESH KIT | CABINET HEALTH | 2020
Zero-waste medical receptacle for expired pills and capsules helping users refresh their medicine cabinet and replenish with Cabinet products through an online store.
Role: Regulations + material research, user journey maps, concept ideation + development, brand narrative application, construction + dieline, prototyping.
LIMITED COLLECTION | BED BATH & BEYOND | 2021
Designed and developed an accessible upscale kitchen line for Bed Bath & Beyond’s private label kitchen brand featuring aluminum ceramic cookware, dutch ovens, stoneware bakers, a cutlery set and cooking utensils.
Role: Market research, brand direction, concept ideation + development, CMF + brand application, product development, sample review.