Our Table ECI

CLIENT
Bed Bath & Beyond

CATEGORY
Kitchen

TEAM
Zac Fischel - Industrial Design
Josh Camarena - Design Direction

YEAR
2023

DETAILS
While leading kitchen product design for Bed Bath & Beyond, I had to opportunity to develop cookware to help anchor the new direction of Our Table, the retailer’s repositioned private-label kitchen brand.

We designed a high-performance enameled cast iron cookware line that balanced sculptural functionality and premium finishes at an accessible price point — combining everyday durability and elevated form in a competitive category.